Nestled in the bustling city of Chennai, Vivira Mall stands as a beacon of modern retail and entertainment. With its strategic location in Navalur on the OMR – a 6-lane express highway – it’s a haven away from the saturated markets of the city center. Vivira Mall is not just a shopping center; it’s a cultural hub that reflects the vibrant personality of the community it serves. This article delves into the essence of Vivira Mall, exploring its offerings, attractions, and the unique experience it provides to visitors and locals alike.
A One-Stop Destination for All Your Needs
Vivira Mall is a testament to the evolution of shopping malls into lifestyle destinations. It offers a comprehensive mix of retail options, from value-conscious to premium brands, catering to a diverse customer base. The mall’s array of stores includes national and international brands, ensuring that every shopping requirement, from daily essentials to luxury items, is met under one roof.
Retail Therapy at Its Best
The mall’s retail section is a shopper’s paradise, featuring a wide range of stores such as Zudio, Jockey, Smart Bazaar, Pantaloons, and Reliance Trends. Whether you’re looking for the latest fashion trends, electronics, or home needs, Vivira Mall has it all. The presence of renowned brands like Croma and American Tourister adds to the mall’s allure as a shopping destination.
Culinary Delights to Savor
Food enthusiasts can indulge in a variety of cuisines at Vivira Mall’s dining venues. From fast food giants like KFC and McDonald’s to specialized eateries like Absolute Barbeque, the mall offers a gastronomic journey that satisfies every palate. The food court and fine dining options on the dedicated floor ensure that visitors can enjoy a meal in a setting that suits their mood and preference.
Entertainment for Everyone
Vivira Mall is not just about shopping and dining; it’s a hub of entertainment. The AGS Cinemas multiplex provides a state-of-the-art cinematic experience, while the 7D theatre and Mastii Zone offer unique entertainment options for all age groups. The mall’s focus on the four F’s – Films, Food, Fashion, and Fun – is evident in its diverse range of activities that keep the atmosphere lively and engaging.
Building a Community Hub
The mall’s design and offerings are strategically tailored to serve as the community’s go-to center. It’s a place where people come not only for shopping but also to socialize, relax, and be entertained. The mall’s positioning as a one-stop experience is a reflection of its commitment to providing convenience and a sense of belonging to its visitors.
Events and Activities
Vivira Mall is a dynamic space that hosts various events, adding to its role as a community hub. From movie screenings to festive celebrations, the mall ensures there’s always something exciting happening. These events foster a sense of community and make Vivira Mall a lively destination throughout the year.
The Transformation Story
Vivira Mall’s journey is one of transformation and revival. Initially struggling to attract tenants, the mall underwent a significant makeover, including a name change from Coromandel Plaza to shed the negativity associated with its past. The renovation, which included a new façade, improved vertical transportation, and a revamped layout, breathed new life into the mall, making it a vibrant and thriving business once again.
A Commitment to Excellence
Vivira Mall’s success is underpinned by a commitment to excellence in all aspects of its operations. From the meticulous zoning of retail spaces to the professional management of the mall, every detail is designed to enhance the visitor experience. The mall’s focus on catering to the youth and young families, particularly the IT professionals in the vicinity, ensures a constant influx of a vibrant and dynamic crowd.
Enhancing the Shopping Experience with Innovative Technology
Vivira Mall is at the forefront of integrating cutting-edge technology to enhance the shopping experience. This approach not only streamlines operations but also provides a more engaging and personalized experience for visitors.
Interactive Digital Directories
To ease navigation and enhance customer engagement, Vivira Mall has implemented interactive digital directories. These state-of-the-art kiosks provide visitors with touch-screen access to store locations, event information, and real-time promotions, making shopping more efficient and enjoyable.
Augmented Reality Features
Augmented reality (AR) is transforming how consumers interact with products. At Vivira Mall, AR enables shoppers to try on clothes virtually or visualize how electronics and furniture would look in their homes before making a purchase, providing a seamless blend of physical and digital shopping experiences.
Mobile App Integration
The Vivira Mall mobile app is a central part of the shopping experience, offering features like personalized shopping recommendations, loyalty rewards, and the ability to book priority parking. The app also sends push notifications about the latest deals and events, ensuring that shoppers are always in the loop.
Sustainability Initiatives: A Green Approach
Vivira Mall is committed to sustainability, adopting various eco-friendly practices that minimize its environmental footprint while enhancing the shopper’s experience.
Energy Efficiency
The mall employs advanced building management systems that optimize energy use, significantly reducing its carbon footprint. Features like LED lighting and smart HVAC systems ensure that energy consumption is kept to a minimum without compromising on comfort.
Waste Management
Vivira Mall has implemented comprehensive recycling programs aimed at reducing waste production. From food waste in the food court to packaging materials in retail stores, all are sorted and recycled, supporting the mall’s goal of zero waste to landfill.
Water Conservation
Water-saving fixtures and rainwater harvesting systems are installed throughout the mall to reduce water usage. These systems are crucial in conserving water resources, reflecting the mall’s commitment to sustainable operational practices.
Community Engagement and Cultural Events
Vivira Mall isn’t just a shopping destination; it’s a vibrant community hub that hosts a variety of cultural and social events, fostering a strong community spirit.
Local Art Exhibitions
The mall regularly features exhibitions by local artists, providing them with a platform to showcase their work and engage with a broader audience. These events also enrich the shopping experience, offering visitors exposure to the local art scene.
Cultural Festivals
Throughout the year, Vivira Mall celebrates diverse cultures with festivals that include live music, dance performances, and culinary showcases. These events are key in promoting cultural understanding and community cohesion.
Charity and Outreach Programs
Vivira Mall actively participates in community service and charity events, from fundraising for local schools to organizing health camps. These initiatives underscore the mall’s role as a responsible and integral part of the community.
Future Prospects
Looking ahead, Vivira Mall is poised for further growth. Plans to expand the multiplex and increase parking facilities indicate a forward-thinking approach to meeting the evolving needs of its customers. The mall’s growth trajectory is a promising sign for both tenants and visitors, signaling a bright future for this community-centric destination.
FAQs
Q: What are the operating hours of Vivira Mall?
A: Vivira Mall is open daily from 10 AM to 10 PM.
Q: Does Vivira Mall have facilities for children?
A: Yes, the mall features a dedicated kids’ play area and various family-friendly entertainment options.
Q: Are there any upcoming events at Vivira Mall?
A: For the latest events, please check the Events section on the Vivira Mall website or mobile app.
Q: Does Vivira Mall offer any loyalty programs?
A: Yes, shoppers can join the Vivira Mall loyalty program through the mobile app to receive exclusive offers and rewards.
Q: Is there parking available at Vivira Mall?
A: Yes, Vivira Mall provides ample parking space for both two-wheelers and four-wheelers.
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Conclusion
Vivira Mall is more than just a shopping center; it’s a landmark that embodies the spirit of Chennai. It’s a place where shopping, dining, and entertainment converge to create memorable experiences. With its diverse offerings and commitment to the community, Vivira Mall stands as a testament to the city’s growth and the evolving expectations of consumers. Whether you’re a local resident or a visitor to Chennai, Vivira Mall is a destination that promises to delight and inspire.